Branding the new season
The 2014 season, the recognizable diamonds off the logo were used across all branded items through out the year. In order to increase brand recognition and design efficiency, the team gathered and created a font that was legible and had our own flavor to it. Combining all elements with some grit brought a strong designed season for the Diamondbacks.
Custom Designed Headline Font
Developed in all house. The successful goal was to help strengthen the brand and provide time efficiency for the design team so they wouldn't have to blue-sky every design project.
Bringing all the branding elements together for the season's worth of design work. Included posters, packaging, pocket schedule, advertising, social, web design, publication design, presentations, and in game elements
OUTDOOR & ENVIRONMENTAL SIGNAGE
From billboards on the freeway across the city, pole banners around downtown, player backlit signs on the concourse, and other branded signs promoting the season.
Big Board Graphics
Set the design and the creative direction for the centerfield scoreboard and all other LED graphics at Chase Field.
SEASON TICKET HOLDER RENEWAL CAMPAIGN
This kicked off with a set of post cards showing off the players and advantages of being a season ticket holder as a little teaser before the large packet came in the mail.