LET’S GO D-BACKS!
Working in house and leading a creative team for a professional baseball team was a ton of work that we loved to do. We developed from the ground up season campaigns, brands, and all the colateral for each season and off season. Inside the walls of te front office, we also build and promote world class events, like the 2011 All Star Game, 2011 Postseason, 2013 World Baseball Classic, and much more.
2014 was a great example to show how we developed a season’s look. We used the diamonds from the A logo to help brand and identify at an imidiate glance. Using players with burst of dust and a custom headline font really drove home a strong cohesive brand that could be used throughtout the brand.
The 2014 season, the recognizable diamonds off the logo were used across all branded items through out the year. In order to increase brand recognition and design efficiency, the team gathered and created a font that was legible and had our own flavor to it. Combining all elements with some grit brought a strong designed season for the Diamondbacks.
CREATIVE & ART DIRECTION
YOU NAME IT, WE DID IT
SPRING TIME, WHERE EVERYONE STARTS FRESH
SPRING TRAINING AT SALT RIVER FIELD
What a beautiful ballpark! Voted top stadium experience in the country. The goal of the 2015 Spring Training look was to iconisize the beautiful Salt River Field Stadium while celebrating the desert landscape and keeping the look generic enough so it doesn’t favor the Arizona diamondbacks or Colorado Rockies. I developed custom illustrations of players, the landscape, cacti, as well as the architecture of the stadium.