TEAM ERICKSON IDENTITY
In collaboration with Raisch Studios, the Team Erickson identity has a good story in how it came to be.
This is an example of not only our brand, but on how we take the process of diving deep on any new company we work with. From discussions, to research, brainstorming, sketching, and creating, it has been a fun experience collaborating on our new brand.
A chance encounter at a sports designers conference, we met up with Michael Raisch of Raisch Studios, and hand some enjoyable moments in downtown Houston. After this fun and exciting conference, we kept the conversation going about life, design, and Jeff Goldblum references.
Through discussions, we decided to partner up and collaborate on a new E logo for Team Erickson. Then over the next few months, and some coast to coast strategy sessions, we developed our process to create a fun and interesting brand.
We wanted to create a strong mark/monogram that represents
Team Erickson. Which showcases a team, family, quality, Americana, and craftsmanship. We wanted this new brand to have the the feel of
Strong, historic baseball
Family, heritage of detailed beer branding
Hand crafted, detailed, architectural sign lettering
Creative influence & starting points
Doing our research. Taking notice of everything that is around us, we looked to some classic typography, hand crafted and vintage signage to help create the look and feel for our new brand.
Influences of vintage Americans signs
Turn-of-the-century travel stickers
E Type Study
After sketching and discovering a symbolic monogram for our brand, we really wanted to make something extra special and unique to anything out there.
Wood Block Carving
To really create a unique and one of a kind mark, the old & reinvented process of wood block printing was used.
Stamping the new blocks, we started to get some very unique and fantastic results.
Through some trial and error, we found the quality of printing we were looking for.
After everything, we have produced a brand that we didn't even know we wanted. Through some discovery, soul searching, and some good times, the hand crafted, big and bold, Americana, and classic look was achieved.
All this shows our process on brand creation. We will take this level of enthusiasm and energy in creating your product as well.