The VIEW OF DC OBSERVATION DECK
The View of DC is the tallest observation deck in Washington DC. It looks out over the entire DC and Arlington area. It’s a modern experience where visitors can see 360 degree panoramic view of the city’s monuments, famous landmarks and natural beauty. It’s a two story, 1200 square foot space with floor to ceiling glass that gets away from stale concrete viewing platforms where you can just see out of a 50 cent telescope.
Originally known as The Observation Deck at CEB Tower that offered stunning views with a premium experience bud didn’t have a sense of place and wasn’t recognizable. We had to help with rebranding to have it be able to resonate with audiences locally, nationally, and internationally.
• Clarify and strengthen the brand
• Help resonate with locals and tourists
• Show that it’s NOT a small viewing platform.
• Create a sense of place
• Incorporate ties to DC
• Not associated with the building
• Avoid looking like a museum
Brand & Identity Design